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We are constantly inspired by these quotes from innovators, opinion leaders, academics and successful marketing professionals. Please share your favourite quotes by emailing us at and  let the wisdom spread!

  • “Half the money I spend on advertising is wasted, and the problem is I don’t know which half.”

William Lever (British founder of Unilever)

  • “Unless your campaign has a big idea, it will pass like a ship in the night.”

David Ogilvy

  • “Marketing takes a day to learn. Unfortunately it takes a lifetime to master.”

Philip Kolter

  • “You can’t just ask customers what they want and then try to give that to them. By the time you get it built, they will want something new.”

Steve Jobs

  • “If you’re a marketer who doesn’t know how to invent, design, influence, adapt and ultimately discard products, then you’re no longer a marketer. You’re deadwood.”

Seth Godin

  • “Good advertising does not just circulate information. It penetrates the public mind with desires and belief.”

Leo Burnett

  • “There is only one boss. The customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else.”

Sam Walton

  • “Authentic brands don’t emerge from marketing cubicles or advertising agencies. They emanate from everything the company does…”

Howard Schultz

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