Skip to content


We are constantly inspired by these quotes from innovators, opinion leaders, academics and successful marketing professionals. Please share your favourite quotes by emailing us at and  let the wisdom spread!

  • “Half the money I spend on advertising is wasted, and the problem is I don’t know which half.”

William Lever (British founder of Unilever)

  • “Unless your campaign has a big idea, it will pass like a ship in the night.”

David Ogilvy

  • “Marketing takes a day to learn. Unfortunately it takes a lifetime to master.”

Philip Kolter

  • “You can’t just ask customers what they want and then try to give that to them. By the time you get it built, they will want something new.”

Steve Jobs

  • “If you’re a marketer who doesn’t know how to invent, design, influence, adapt and ultimately discard products, then you’re no longer a marketer. You’re deadwood.”

Seth Godin

  • “Good advertising does not just circulate information. It penetrates the public mind with desires and belief.”

Leo Burnett

  • “There is only one boss. The customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else.”

Sam Walton

  • “Authentic brands don’t emerge from marketing cubicles or advertising agencies. They emanate from everything the company does…”

Howard Schultz

No comments yet

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: